Summary: The Media Relations Strategist is responsible for strategically engaging broadcast, print and online media to support policy initiatives and fund development activities, influence perception and build awareness of CVT’s mission, programs and achievements. Responsibilities include media project planning and implementation, media coaching, social media content strategy and implementation, crisis communications management, management of CVT’s Twitter platform and partner support, and media relations and writing for a variety of projects.
Media Relations: Drive media visibility for CVT through a variety of strategic media relations efforts via traditional public relations and social media channels. Coordinate and manage media relations for CVT programs and public policy agenda. Respond to media inquiries, at 24/7 availability. Provide information, arrange interviews and prepare CVT spokespeople. Manage crisis communications as part of CVT Risk Management activities. Collect and distribute all clips to the organization.
Digital platforms: Manage the CVT Twitter feed, writing and posting new content and sharing coalition content on a daily basis. Plan and implement digital campaigns and implement content on website, email, blog and social media. Contribute to content calendar planning and updates. Monitor and respond to external interactions on social media, 24/7. Serve as back up for digital platforms.
Writing: Write press releases, statements, op eds, letters to the editor and more, across all programs. Coordinate reviews and approvals. Pitch stories and submit pieces to national news outlets. Develop talking points and key messages for the organization. Write announcements, publications, captions and articles.
Public Policy: Provide communications support through traditional and digital public relations to advance public policy agenda. Provide expertise and counsel to strategies for CVT’s news media approach to specific public policy initiatives.
Required education, experience, certificates, licenses or registrations
Preferred education, experience, certificates, licenses or registrations
Competencies (knowledge, skills and abilities)
Supervisory Responsibilities: May direct the work of PR agencies and social media specialists
Physical Demands: While performing the duties of this job, the employee is regularly required to talk and hear. The employee frequently is required to sit; stand; walk; use hands to finger, handle or feel; and reach with hands and arms. This position requires the ability to occasionally lift office products and supplies, of up to 5 pounds.
Travel: Ability to travel occasionally to locations within the U.S.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions and physical demands